Service Overview:
Microsoft Ads provides access to incremental demand at lower competition and cost, but only when managed strategically. We extend proven Google Search strategies into Microsoft Ads, adapting them to the platform’s unique audience and auction dynamics rather than simply duplicating campaigns.
This allows businesses to expand reach efficiently while maintaining control over performance and profitability.
Our approach:
We use Microsoft Ads as a complementary growth channel, designed to enhance efficiency and capture additional high-intent demand.
Discovery & Strategy:
- Assessment of suitability and opportunity within Microsoft Ads
- Identification of incremental demand and audience overlap
- Strategy for aligning Microsoft Ads with existing Search frameworks
- Budget planning to maximise efficiency and ROI
Execution & Optimisation
- Import and adaptation of high-performing Search structures
- Ongoing optimisation for cost efficiency and conversion quality
- Performance monitoring to ensure incremental value, not duplication
- Proactive testing to unlock additional scalable demand
Ready to grow with us?
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