Service Overview:
We treat Google Search as a profit and control channel, not just a source of traffic. Our approach focuses on isolating true commercial intent, prioritising spend where it drives the most value, and ensuring Search remains efficient as competition and CPCs increase.
For complex e-commerce and multi-location service businesses, this means building intent-led structures that deliver predictable growth without sacrificing margin.
Our approach:
Our Search frameworks are designed to improve efficiency, unlock incremental demand, and give you clear visibility into what’s driving revenue.
Discovery & Strategy:
- Analysis of existing Search performance and keyword coverage
- Identification of high-intent, high-value search behaviour
- Mapping Search strategy to commercial goals (revenue, profit, margin)
- Planning how Search works alongside Shopping and other channels
Execution & Optimisation
- Intent-led campaign and keyword structuring
- Budget control by category, service, or location
- Continuous search query analysis to reduce waste and improve efficiency
- Proactive testing of new keyword angles and growth opportunities
Ready to grow with us?
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