Service Overview:
Product feeds are the foundation of profitable Shopping performance — and in complex catalogues, they’re often the biggest constraint. Our feed optimisation service focuses on structuring and enriching your data so products surface for the right searches, at the right time, with the right commercial intent.
Rather than one-off tweaks, we treat feed optimisation as an ongoing performance lever that supports scale, efficiency, and margin control.
Our approach:
We optimise feeds around how customers actually search and buy, not just Google’s defaults.
Discovery & Strategy:
- Full audit of existing product feed structure and attributes
- Identification of gaps impacting visibility, relevance, and efficiency
- Mapping feed strategy to catalogue complexity and margin priorities
- Defining optimisation opportunities to support Search and Shopping
Execution & Optimisation
- Title, attribute, and categorisation optimisation
- Structuring feeds to enable better campaign control and segmentation
- Ongoing refinement based on performance and search behaviour
- Support for scaling new products and categories efficiently
Ready to grow with us?
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